Case Study: Implementing a Fast Food Restaurant in Four Diverse Countries

While there are many active fast food businesses in four countries, our business or organization will be relatively new locations. Therefore, it will be important that the company take into consideration the various cultural differences it is likely to experience in the three countries. By taking a second analysis at the different characteristic of the people of Israel, Arab Emirates, Mexico, and China, the organization will have to keep in mind or be mindful of the values, employees, customers, and possible new training that will be necessary or required for development. Using London as an example, the citizens of this country are quite familiar with fast food because it is considered as a western style of eating. In my opinion, I do not foresee any difficulties running a fast-food hamburger franchise in Israel, for a matter of fact it will be less difficult for the employees to adjust (Chaney & Martin, 2013).

Even though the citizens of Arab Emirates are familiar with fast food, there are other important disparities that the company has to be mindful of. The normal view or perception is that Britain is a nation of fatties whose voracious appetite for fast food is the result of the swift expansion of restaurant chains such as Kentucky Fried Chicken (KFC), McDonald’s and Burger King. But in terms of outlet numbers, the real growth story is actually with chains perceived to have a healthy eating image. Taking into consideration the healthy eating image, our organization will strive in that area because the business will distinguish itself from amongst the already common presence of fast food in that Western nation. The organization will cater to the citizens of Arab Emirates growing interest for more nutritional and healthy fast f…

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…ived as illegal in the United States, even if they are considered as legal in the country where the business is conducted (Chaney & Martin, 2013)..

1. What business ethics are involved in this decision?

Now that the organization is actively involved in a globalized market, they need to be mindful that the entire globe is our potential customer. As a result, it makes doing business more challenging than ever before. The organization needs to be much more sensitive to the needs and cultures of people from around the world. By conducting business in a foreign country, the representative needs to be skilled with proper negotiating and bargaining techniques. To some organization and top managers those requirements may seem demanding, but it helps to increase their interpersonal skills, and at the same time it broadens their tolerance level (Chaney & Martin, 2013).


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