nsucurrent.com May 24, 2018

Amazon reveals number of Prime members for first time

19 April 2018, 05:59 | Ricardo Garza

Amazon Prime Subscriber Numbers Revealed In Bezos Shareholder Letter

Amazon Has 100 Million Prime Subscribers, Jeff Bezos Discloses

Amazon has more than 100 million Prime members around the world, CEO Jeff Bezos revealed in an annual letter sent to shareholders today. In the letter, Bezos said 2017 marked the first year when more than half of the goods sold on Amazon worldwide were from third-party sellers. The service offers free, unlimited two-day shipping for an annual or monthly fee.

Previous estimates had pegged Amazon's Prime membership at around 90 million, but this number had not been confirmed by the company.

Prime isn't the largest paid internet service, however.

Brendan Witcher, a principal analyst at Forrester, said the number of subscribers makes clear that Amazon "keeps laying on more and more reasons for consumers to become Prime members". It also should give Amazon even more reason to keep expanding to new countries and adding benefits to Prime, which costs $99 in the USA, so it can continue bringing in new customers to the program. It includes perks such as free and discounted shipping, music and video streaming, and free e-books. Amazon Chief Executive Jeff Bezos recorded total compensation of $1,681,840 in 2017, most of which is money paid for personal security-Bezos drew a salary of $81.840 and received no stock.

So, 13 years after launching, Prime has 100 million paying members.

He added that in 2017, more new members joined Prime than in any other year.

Additional details about Prime are likely on the way next week - Amazon is scheduled to announce quarterly earnings on April 26.

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