nsucurrent.com
nsucurrent.com February 22, 2018


As Much As We Want It, That Crocodile Dundee Reboot Isn't Happening

07 February 2018, 01:41 | Lowell Little

Chris Hemsworth in the Dundee ad campaign. Tourism Australia

Chris Hemsworth Dundee

"It's a tourism ad for Australia", McBride deadpans in a final scene, featuring the original Crocodile Dundee, Paul Hogan decked out in his original iconic outfit.

Hemsworth said he had been overwhelmed by interest in the idea of a new Dundee movie. "We are very excited to be helping the world get to know the Australia we have all come to know and love at UM", said Daryl Lee, UM Global CEO.

Hemsworth, who spent part of his childhood on cattle stations and remote Aboriginal communities in the Northern Territory, said he fondly remembered the original Crocodile Dundee as "an incredible showcase of the country".

The Dundee tourism campaign consisted of several mock film trailers starring Hemsworth, Hogan, Danny McBride, Margot Robbie, Hugh Jackman, Russell Crowe, Isla Fisher and Liam Hemsworth.

"Trailers" for the film, which led with the tagline 'The son of a legend returns home, ' saw United States comedian Danny McBride star as Brian Dundee, the long lost son of Mick Dundee, and Avengers superstar Chris Hemsworth play his sidekick, Wally Jr.

"We're hoping Mick Dundee is listening", Eales said.

Chris Hemsworth and Danny McBride starred in Tourism Australia's Super Bowl ad.




The series of lighthearted films see fellow Aussies Chris Hemsworth, Curtis Stone, Matt Wright and Jessica Mauboy help McBride (and all Americans) plan his ideal Australian getaway, providing personal perspectives and unique insights on Australia's food and wine, nature and wildlife, aquatic and coastal experiences, culture and heritage and sport and events. "Crocodile Dundee put Australia on the map for Americans in the "80s".

"The original Crocodile Dundee movie released in 1986 captured the attention of the US market and inspired travellers to visit the outback", NT Tourism and Culture Minister Lauren Moss told the Australian Broadcasting Corporation (ABC) on Tuesday.

"The Australian wine sector has enjoyed significant growth in recent years and the $50m Package aims to build on this, with a more than eight-fold increase in investment in marketing campaigns in the US and China, ' Ruston said".

Philadelphia's Nick Foles led his team to the Super Bowl title - with more than 100 million people watching in the United States alone.

Damian Eales, chief operating officer, publishing at News Corp Australia, said: "At News Corp, we believe it's time for Crocodile Dundee to be made for a new generation".

Advertising agency Droga5 created the "Dundee" campaign.

The "Dundee: The Son of a Legend Returns Home" campaign is also supported by Qantas and Wine Australia.



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