nsucurrent.com April 19, 2018

YouTube tightens monetisation rules, making it tougher for smaller channels to earn

21 January 2018, 12:25 | Ricardo Garza

Google is modifying the prerequisites for having a commercial You Tube channel

Google is modifying the prerequisites for having a commercial You Tube channel

Videos from YouTube's most popular channels are to be subject to human review, as the Google platform attempts to use advertising money to reign in content producers following a series of scandals. In the previous year YouTube has dealt with a series of outbursts, starting back from this March when ads were seen next to some racist and violent videos by leading many advertisers in pulling up their business. Unless you've got over 1,000 subscribers and have surpassed 4,000 viewing hours in the last 12 months, you're no longer eligible to earn revenue.

The change is created to give YouTube more time to learn about a channel before it begins to sell advertising on it and share that revenue with the channel's owner. Human vetting for Google Preferred would start by mid-February in the USA and will expand globally by the end of March.

Further, YouTube is announcing that it will introduce new procedures to vet the videos that are part of its premium advertising tier, Google Preferred. In his video "It's Time to Stop the Logan Paul Loophole", YouTuber Matthew Patrick, The Game Theorist, said, "YouTube has a tendency to over correct itself in situations like this". YouTube says this verification process will be completed by mid-February in the USA and end of March for the rest of the world.

YouTube is planning to make some major changes to its policies for 2018, which will make it harder for some people to generate income from their videos.

Paul was hit with massive criticism earlier this year due to a now-deleted video taken in the Aokigahara park in Japan where he continued filming an apparent suicide case found in the area.

YouTube states that these changes are to "better protect creators" - its Creator Blog states that a big reason for the changes is so "we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube".

YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. Advertisers were leaving the platform following several incidents of exploitative content appearing. Newly qualifying channels will be given a thorough evaluation before they're allowed to run ads.

YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".

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