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nsucurrent.com April 26, 2018


Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

27 December 2017, 01:36 | Shelley Chandler

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The company also sold twice as many Amazon Fire TV Sticks as previous year, and almost two and a half times the number of Fire kids edition tablets.

One eye-catching figure: More than 4 million people signed up for Prime free trials or began paid memberships in a one-week period, according to Amazon.

Ahead of the holidays, Amazon expanded Prime delivery to allow customers in 8,000 cities to order right up until the last minute of Christmas Eve - and it seems to have made good on that promise. Note that Amazon only resumed selling Apple TV devices last week after a two-year hiatus - and the Apple TV 4K set-tops sold out within hours. Prime ($99 per year in the U.S.) offers free shipping on millions of items, as well as access to Prime Video and Prime Music and other perks.

Amazon's record-breaking holiday season signals mounting trouble for brick-and-mortar retailers already struggling in the face of the e-commerce giant. "Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before".

Amazon's own hardware products - including Alexa-enabled devices, Echo Dot and Fire TV Sticks - were ranked as the best-selling products from any manufacturer in any category across the entire Amazon platform.




Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day.

Since Thanksgiving, over a billion items were ordered from Amazon. The Echo Dot, Fire TV Stick, and TP-Link Smart Plug Mini were the most ordered items via voice.

The most requested song from Alexa during the holidays was "Jingle Bells".

The most-watched Amazon Channel subscriptions over the 2017 holiday season were HBO, Showtime and Starz, and the current seasons of "Game of Thrones", "Shameless" and "Power" were the top watched shows on each channel, respectively. The East Coast of the US requested holiday music from Alexa 250% more than the West Coast did. Amazon saw an impressive 70 percent uptick in customers around the world shopping on its mobile app. Both placed Amazon Alexa - the voice-based assistant software behind Amazon Echo - as the most downloaded app on Christmas Day.



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