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Google Chrome to start blocking ads in February
20 December 2017, 01:09 | Shelley Chandler
“If we can’t yell at customers how will they know we sell products?” said the advertising industry. Image by Gizmodo
Googlejoinedthe Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers - full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned.
In June, Google announced that its browser, Google Chrome, would block annoying Internet ads starting in early 2018. Chrome 64 is now scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting Google will be turning on its browser's ad-blocker remotely, and possibly gradually for select users.
Google will be working with the standards put in place by the Coalition for Better Ads.
As Venture Beat highlights, Google's timing is interesting as it doesn't coincide with the launch of a new version of Chrome (Chrome 64 is set to arrive on January 23 followed by Chrome 65 on March 6).
Google's strategy is simple: Use Chrome to cut off ad revenue from websites that serve low-quality ads, as determined by the aforementioned standards. When those annoying ads will be eliminated, the users will never have to install an ad blocker, which stops all ads from loading, thereby, crippling the ad businesses.
Further, website owners can check out this Ad Experience Report tool that also presents screenshots and videos of ads that do no comply to the standards.
Sites that are in violation of these guidelines can be reported to Google's Ad Experience Report. Unfortunately, as mentioned earlier, blocking all ads can take a significant toll on the creators of the content, as well as web developers, journalists, and videographers, who rely on ads to continue creating content.
Of course, Google is a very influential company, and if they start taking membership of the CBA into account as an important SEO signal then it is likely that the vast majority of companies will fall in line with CBA guidance.
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