nsucurrent.com
nsucurrent.com April 21, 2018


Google Chrome to start blocking ads in February

20 December 2017, 01:09 | Shelley Chandler

“If we can’t yell at customers how will they know we sell products?” said the advertising industry. Image by Gizmodo

AutoblockAudio

Google joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers - full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned.

In June, Google announced that its browser, Google Chrome, would block annoying Internet ads starting in early 2018. Chrome 64 is now scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting Google will be turning on its browser's ad-blocker remotely, and possibly gradually for select users.

Google will be working with the standards put in place by the Coalition for Better Ads.

As Venture Beat highlights, Google's timing is interesting as it doesn't coincide with the launch of a new version of Chrome (Chrome 64 is set to arrive on January 23 followed by Chrome 65 on March 6).




Google's strategy is simple: Use Chrome to cut off ad revenue from websites that serve low-quality ads, as determined by the aforementioned standards. When those annoying ads will be eliminated, the users will never have to install an ad blocker, which stops all ads from loading, thereby, crippling the ad businesses.

Further, website owners can check out this Ad Experience Report tool that also presents screenshots and videos of ads that do no comply to the standards.

Sites that are in violation of these guidelines can be reported to Google's Ad Experience Report. Unfortunately, as mentioned earlier, blocking all ads can take a significant toll on the creators of the content, as well as web developers, journalists, and videographers, who rely on ads to continue creating content.

Of course, Google is a very influential company, and if they start taking membership of the CBA into account as an important SEO signal then it is likely that the vast majority of companies will fall in line with CBA guidance.



Other News

Trending Now

Ukraine police recapture ex-Georgia President Mikheil Saakashvili
Poroshenko in Independence Square, an area in Kiev known as Maidan that was the center of the earlier demonstrations against Mr. Mr Saakashvili also faces the threat of extradition to Georgia, where he is wanted on corruption charges.

Weekly Poll: Would You Leave Your Current Music Service For YouTube's?
Moreover, it will provide more revenue to music labels that have been pushing for more money from the video site. Music is one of the most popular genres of video on YouTube, which attracts more than a billion users a month.

Dem senator compares CDC word ban to '1984'
According to CNN , "Health and Human Services spokesman Matt Lloyd disputed the report in a statement to CNN ". The instructions even included alternative phrases in some instances.

Nazareth Christmas celebrations will probably be held as regular…
Nazareth, which Christians consider to be Jesus' birth site, is a major tourist destination and pilgrimage site. But tensions in the region bubbled over when Trump announced Jerusalem as the recognized capital of Israel.

Google Assistant lands on older Android phones
Once users update to latest version of Google Play Services , they will see an Assistant app icon in their "All apps" list. And for Android Lollipop smartphone users, Google is rolling out the update in two languages- English and Spanish.

Xiaomi Mi A1 December Security patch is rolling out
Google Pixel 2 and Pixel 2 Xl with the second developer preview of Android 8 .1 Oreo shall receive the OTA (over-the-air) update. The handset at this price point not only brings better camera quality than the Redmi Note 4, it also flaunts vanilla Android.

Police in NY respond to report of explosion
It was just a lot of chaos but I didn't see any injuries". - Cuomo said it was an amateur, "effectively low-tech device". Four people were injured, including the suspect, 27-year-old Akayed Ullah , according to the New York Fire Department.

Lionel Messi Talks Newell's Old Boys 'Dream,' Argentina World Cup Hopes
Messi is now the second highest paid player in the world, earning R8.7 million a week. " We went through a tough spell . Right now we're not far off, but there are better sides than us such as Brazil, Germany, France and Spain".

Exhausted of your Facebook friends' constant updates? Send them for a snooze
Muraleedharan wrote "it turned out, you're not alone" if you think you are inundated with content you don't want to see. Facebook is now rolling out a new feature called Snooze to all users after going through a testing period in September.

More People May Die from the Flu Each Year Than We Thought
Also, those who get the shot and contract influenza A (H3N2) will likely recover faster than those who don't get vaccinated. The regional classification is one step down from "widespread", which represents the highest level of flu activity.