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24 August 2017, 02:36 | Ricardo Garza
You'll soon be able to buy Walmart products on your Google Home
Google and Walmart, in announcing the partnership, said they can see a time when Walmart customers reorder items they purchased by speaking to Google Home. You have the choice from thousands of products available in the retail stores, including the ones offered at their Every Day Low Prices.
USA retail giant Walmart is partnering with Google in order to offer customers the opportunity to buy its products through voice-activated devices.
This will enable us to deliver highly personalised shopping recommendations based on customers' previous purchases, including those made in Walmart stores and on Walmart.com. Because of Google's technology, Lore said it just made sense to team up with the tech giant. The idea is that busy shoppers will happily allow artificial intelligence to sort out their shopping carts for them.
Lore said Walmart customers will be able to easily re-purchase products through the Easy Reorder feature on Google Express.
'Voice shopping is becoming a more important part of everyday shopping behavior, ' said Marc Lore, CEO of Walmart's United States e-commerce business.
To sweeten the deal, GoogleExpress is getting rid of its membership fees, which were previously $10 (£7.80) per month or $95 (£74) per year.
"The bigger question that must be posed is if this move will actually help Walmart compete with Amazon".
As of September, Google's commerce platform Google Express will count America's largest retailer among its list of vendors.
Walmartsays it will be tapping its 4,700 U.S. stores and its fulfillment network next year to offer more kinds of customer experiences using voice shopping.
USA company Walmart also owns the British supermarket Asda, and it could pave the way for groceries to be de delivered across United Kingdom, competing with larger Tesco (LON:TSCO) and Sainsbury's (LON:SBRY). However, Elliott stated that voice-activated shopping at Walmart will be more attractive than it is at other Google Express retailers where personalization requires some time.
Wal-Mart customers can soon link their Wal-Mart accounts directly to Google Express, Google's online marketplace. Or you went to the store only to realize they didn't have the brand you wanted? "We know this means being compared side-by-side with other retailers, and we think that's the way it should be", Lore wrote in a corporate blog post.
Voice shopping will include all of the latest benefits of Walmart's digital channel, including free two-day shipping and an in-store pickup discount.
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