According to the Facebook official website, there are 1.2 billion users now active with Messanger, and this creates an opportunity for the marketers to expand the reach of their ads campaigns.
The company said that ads will show up on your home tab of the app, and users can click on the ads to connect with the advertiser either via chat or by taking them directly to the product's website.
"[Advertising is] not necessarily everything, but it's definitely how we're going to be making money right now", Chudnovsky told VentureBeat.
The space represents some of the last remaining untapped real estate for advertising as Facebook works to keep up its constant growth without smothering its users. There are "other business models" under consideration, he says, but they all tie into ads.
Facebook Messenger has become an app for many users to message their friends, instead of using the traditional SMS method.
In a world populated by ad-blocking through browsers, segregated apps such as Facebook's and Twitter's have remained isolated from the trend, and a place toguarantee eyeballs on ads for marketers, aided by Facebook's wealth of user data and advanced targeting.
Although the home screen ads are supposed to be dynamic, some are just simply too big and takes up nearly two-thirds of the screen.
It is not known whether people will welcome the updates user experience involving ads. Facebook had confirmed that they will soon roll out home screen advertisements on the Messenger app.
Facebook Messenger ads will only feature single image and carousel advertisements at the moment, though Facebook is testing video for future releases/updates.
Lastly, "Sponsored messages" will allow businesses to re-engage with people who have previously started conversations with them. The businesses will also have the option to send paid messages to users. If you don't like them, you can always try Facebook Messenger Lite which doesn't seem to have the ads in there. Facebook has already completed its initial pilot program which happened in Australia and Thailand back in January of this year.
"Spider-Man: Homecoming" Tops Box Office
Kumail Nanjiani's " The Big Sick " is entering the top ten as it expands toward wide release, starting next Friday. The Amazon Studios and Lionsgate release grossed $3.7 million to place No. 8.
Commuter complaints few as Penn Station repairs begin
It means those traveling to work from Hoboken and Jersey City will notice an increase in crowd numbers at Path stations. And if you're one of those commuters, you also know that things were not ideal before today's track repairs began.
Human Chain Saves Family From Drowning at Florida Beach
A family stuck in a rip current narrowly avoided a tragedy when a crowd of strangers linked together to bring them back to land. Roberta told the Panama City News Herald , "These people were God's angels that were in the right place at the right time".
GST: The Goods and Services tax enrolled from today
Once the GST is fully operational, it will be ground-breaking and significantly change India's business environment". The introduction of GST is a momentous event for the country and moment of personal satisfaction for me.