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nsucurrent.com September 24, 2017


Apple iPhone 8 release date might bring this brand NEW colour

13 July 2017, 12:39 | Shelley Chandler

Apple iPhone 8 release date might bring this brand NEW colour

Apple: Stay the Course Despite Component Chatter, Says Goldman

Indeed, the average consumer will likely find the very high screen-to-body ratio of the new iPhone 8 (enabled by the full-face OLED display) aesthetically appealing, which could more than offset any "frustration" the lack of Touch ID (should Apple ultimately not get this technology to work) could engender. If theses issues aren't resolved in time, Apple might be forced to either delay the iPhone 8 launch or ship it on time with certain features disabled.

Citing those same problems, a Tuesday report by Fast Company said Apple engineers have been working around the clock to fix them, and that workers have been gripped by "a sense of panic" that they might miss the launch deadlines.

The analysts said problems with fingerprint and 3D sensors were to blame for the delay, according to CNBC.

The iPhone 8 is expected to have a release date in September, and now it looks like Apple could be preparing a brand new colour for the phone.

Specifically, Apple is said to be facing major issues with wireless charging, which this report again pegs to be of the inductive type. But if not, the company could include the sensor in the phone anyway, and turn it on later on with a software update. The report even suggests Apple may rely on the 3D sensor for authentication in lieu of the familiar Touch ID fingerprint scanner.

"It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today", Gruber says.

Possibly the most exciting feature on the iPhone 8 is its screen. And the roadblock seems to be an assortment of software problems.




Preparing to celebrate the iPhone's ten-year anniversary, Apple will reportedly pull out all the stops, hardware-wise. Most notably the software that powers the long-rumored wireless charging isn't up to scratch yet.

This wouldn't be the first time Apple releases devices with promised software that doesn't work.

Earlier reports said that Apple was struggling to find a good place for the Touch ID fingerprint reader, now that nearly the entire front of the phone will be taken up by display.

The smartphone, expected to launch this fall alongside an iPhone 7S and 7S Plus, comes in the tenth year of the line's existence, and Apple is putting out all the stops to fend off a challenge from its competitors. The issue this time is with the scarcity of OLED manufacturing. Apple's iPhone 8 will be a premium device, but even within that market, it faces some stiff competition.

Lastly, the elephant in the room: Touch ID.

As Fast Company points out, the iPhone 8 appears to be in a different league of trouble.

"Sales went well for Apple due to a number of advantages that will not repeat including a bigger screen and the addition of China Mobile as a new carrier".



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