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06 May 2017, 02:18 | Dan Bryan
Twitter and Live Nation partner to stream live concerts in video By Kassi Chrys · @kchrys123
Roku developed a new app that will allow audiences to view live streams from Twitter directly on their set-top boxes.
Twitter is working with the world's leading concert promoter, Live Nation to create an incredible experience for music fans across the world. As such, today the company released a new app which you can find on Roku's store.
The Twitter channel is now available for free on Roku streaming players and Roku TV models in the US. 13 percent of all smart TVs sold in the USA are now Roku TVs, and Roku claims to have 13 million monthly active accounts across its streaming devices. Twitter revealed its ambitious new plans to go all in on its content strategy during the company's first NewFront presentation. The company announced a flurry of new live content deals as part of its Digital Content NewFronts presentation in NY this week, including partnerships with Major League Baseball, the NFL, Viacom, the WNBA, BuzzFeed, Bloomberg Media, Live Nation, the PGA, Ben Silverman's Propagate, and IMG Fashion. Twitter already had an app to stream video for Apple TV and Amazon's Fire TV devices.
One of these deals included a pact with Bloomberg, which will start to broadcast a live streaming news network on Twitter from this autumn. Also, as users watch a video, they will also be able to see the tweets being made about the video alongside. Users can select any of the live events that are running, regardless if they're streaming at the same time.
"The Twitter channel on the Roku platform brings together the video and related conversation that surrounds live events to the largest screen in the house", said Twitter product manager Ryan Troy.
In case you're curious to know exactly what Twitter offers in their TV app, check out their official description below. In addition to being available at no cost to Roku's existing customers, Twitter's TV app also doesn't require users to have a Twitter account to access it, though their viewing experience will likely be more personalized if they do.
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